Li Ning CEO Qian Wei: We can feel the pressure of offline customer flow, and the company still aims for a 50% Intrerest Rate.

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Jin10 data reported on August 22, during the 2025 interim financial report meeting of Li Ning (02331.HK) held in Hong Kong, CEO Qian Wei stated that they can feel the pressure from the decrease in offline foot traffic, and the competition among sports brands will become increasingly fierce. In the second half of the year, the group is prepared to face greater challenges, believing that consumers' passion for sports will not diminish. Regarding the trend of consumption stratification, Qian Wei emphasized that Li Ning currently has no pressure on inventory, as the company has already established a dynamic inventory management system. The core goal remains a 50% gross profit margin, and there will be continuous structural optimization of offline channels. Currently, Li Ning has completed the preliminary construction of super outlets and outlet stores.

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Stil55vip
· 08-22 04:31
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