Meta explores stablecoin payment systems targeting cross-border creator revenue scenarios.

Meta is exploring a payment system based on stablecoins, attempting to integrate Blockchain technology into its platform. It is reported that the tech giant is engaged in preliminary discussions with several encryption asset companies to assess the feasibility of using stablecoins as cross-border payment tools.

This plan may involve scenarios such as Instagram creator revenue payments, with stablecoins expected to provide a lower-cost alternative to traditional fiat currency transfers. Currently, Meta is still in the research phase and has not yet determined specific stablecoin partners.

Meta previously launched a stablecoin project called "Libra" (later renamed Diem) in 2019, aimed at building a global payment network supported by various fiat currencies. However, due to regulatory pressure, the project was ultimately forced to terminate.

According to reports, Ginger Baker, the product vice president who joined Meta in January this year, is leading this new stablecoin project. Baker previously worked at fintech company Plaid and served as a board member of the Stellar Development Foundation, bringing relevant experience.

This move comes as the United States seeks comprehensive recognition and regulation of stablecoins. Fidelity Investments recently revealed that it is testing a stablecoin, payment giant Visa plans to launch a fiat currency tokenization platform, and Bank of America has also hinted at potentially launching its own stablecoin once the regulatory environment becomes clearer.

Meta began engaging with cryptocurrency infrastructure companies as early as 2025, with initial discussions focused on using stablecoins as a tool to reduce the costs of international payments. The emphasis was on small payments, particularly the payment needs of content creators and digital freelancers operating in multinational markets.

Meta CEO Mark Zuckerberg recently admitted to the failure of the Diem project at a conference, but he stated that, although Meta often leads in the adoption of new technologies, it sometimes needs to re-enter markets that it exited due to premature positioning or facing resistance.